Keep Smiling

Good at the Beginning

Challenges? Failures? Obstacles? Say “thank you.”

I think often about why I’ve chosen to be an entrepreneur and the many ups and downs that I experience as a result of that choice. People ask me all the time for advice about starting a business and more times than not, I’ll tell them it’s about embracing the failures and learning that they are what make us better and stronger in the long run. Transitional times can be tough, particularly for a control freak like me. But I know based on experience that the tougher and more transitional the experience, the bigger the lesson and ultimately the payoff. I like what Seth Godin has to say about this…

Good at the beginning

…is another word for lucky. Someone needs to get lucky, and it might even be you, but luck is not a strategy.

Becoming good in the long run, that’s the result of effort and tenacity and smart practice.

Not just the individual, the kid who doesn’t learn to walk the first day, or the violinist who doesn’t win a competition at the age of eight, but organizations and their projects as well.

The people who are good in the long run fail a lot, especially at the beginning. So, when you fail early, it might be worth realizing that this is part of the deal, the price you pay for being good in the long run.

Every rejection is a gift. A chance to learn and to do it better next time. An opportunity to figure out how to bounce, not break. Don’t waste them.

Sometimes, getting lucky at the start means that you fail to learn resilience and tenacity, and you lack the tools to get better. The long run is a lot longer than the start is.

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The Author


An LA native with a big streak of New Yorker, Amy Stanton brings her passion and enthusiasm to everything she does.